The Businesses Behind Educational Technology: Google vs. Apple
The integration of technology into our classrooms serves many beneficial purposes. From new and innovative learning opportunities, to the development of crucial competencies required when working in the 21st century, technology is becoming a requirement in the world of education. When we think of technology in the classroom, there are many different mediums that we use: desktop computers, interactive whiteboards, robotics, Chromebooks, iPads… the list goes on and on! It is interesting to dig deep and investigate the businesses behind the educational technology that we use.
When I think of the technology that I use in my classroom, as well as the technology that the school boards in my region endorse, there are two main contributors: Google and Apple. While both companies provide many educational tools for students and educators to use, they vary in their capabilities and overall scope of applications. Let’s first explore the main two products that these companies provide to assist students in their learning.
Apple’s main product designed for educational purposes is the iPad. It is a sleek, easy-to-use tablet that even the youngest of students can quickly learn how to navigate. One of the most appealing features of the iPad is it’s touchscreen. This allows students of any age or learning stage to touch images and drag-and-drop information. Even in the upper grades, students can use apple products to create videos on a variety of Apple curated apps, such as iMovie. Just last month, I used iMovie to create our elementary school’s virtual graduation ceremony! While things may have changed in the last 10 years or so, when I was in high school, Apple products were heavily used for design type courses, such as photography, yearbook, media courses, etc. Apple has a solid product and a bunch of applications to provide a slew of learning opportunities for students.
Google provides their Chromebook product as a versatile educational tool. Chromebooks have a common computer feel with its trackpad and keyboard, however, some models are equipped with a touch screen to bridge that gap between using a tablet and using a computer. With Chromebooks, “student accounts are linked to the individual school” or the school board, providing them with “full administrative control” (9to5Mac). This would be one of the main differences between the Chromebook and the iPad. With the Chromebook, you are able to sign into any Google account, instantly linking them to their profile and schoolwork. This means that the device is just the vessel to the learning, rather than being a single-source resource (i.e., each student needing to use their own iPad to retrieve their saved information.
(Adapted from Brave in the Attempt)
As we compare the various products, we have to remember that there is a business behind each of these tools with a price tag associated with it. Our school boards, too, have to consider the cost of the products, which plays a large factor in determining which tools will be purchased for classroom use. In the simplest of terms, “iPads are relatively expensive devices” while “Chromebooks, in contrast, are cheap” (9to5Mac). Perhaps, in conjunction with the large amount of product capabilities and applications that Google provides, this is why Google has surpassed Apple in the realm of education devices. As of 2018 in the United States of America, “Chromebooks had 60 percent of the market share” (Digital Information World).
(Digital Information World)
While I have used both Apple and Google products in my own teaching practice, I will admit that I primarily use the Google platform. Not only are Chromebooks a solid product, but I find the Google Apps for Education (GAFE) to be of immense value for my students. Knowing that the schools boards in my area were users of Google products, I became a Google Certified Educator Level 2 before graduating from by Bachelor of Education to prepare myself with the knowledge necessary to not only use these applications properly, but to also be able to integrate them into my teaching practice.
Within the classroom, I use Google apps to help with content delivery and student products, such as making presentations, answering questions, recording research, drafting narratives, etc. As COVID-19 unfolded and Distance Learning became a reality, I heavily relied on GAFE. Students are able to access their schoolwork on an infinite number of devices, whether it be a Chromebook at school or logging into their Google Account at home, due to Google’s “unlimited Drive cloud storage space” (ITC Evangelist). This made it that much easier to transition from school to home learning. The Google products available through the student’s Google Accounts are very compatible with our digital Google Classroom platform, which makes it easier to use, and be loyal to, a brand of products and it’s multitude of capabilities. For example, Google Classroom has integrated capabilities within it to create a quiz on Google Forms or attach a lecture presented on Google Slides, therefore seamlessly weaving together many of the GAFE.
As with any pedagogy, it is better to draw resources from multiple sources rather than limit the students’ exposure to one thing. With that being said, perhaps there will remain a place for both companies in the world of education. Each tool provides students with learning opportunities that prepare them with a breath of 21st Century competencies for whatever their future holds for them. Who can say whether the company that they will work for one day will use primarily Apple or Google products. Or, maybe they will work for a Microsoft company… Uh oh! Luckily, both Google and Apple have programs/processors that prepare students for that cross over (Word, PowerPoint, Excel vs. Docs, Slides, Sheets vs. Pages, Keynote, Numbers). At the end of the day, as long as we continue to discern which digital tool will help to best enhance our teaching instruction, promote engaging learning, and enrich the minds of our students, then we are doing just fine. Keep bringing on the new technology!
Digital Information World: https://www.digitalinformationworld.com/2019/03/who-is-winning-in-education-google-apple-microsoft.html
ICT Evangelist: https://ictevangelist.com/google-vs-apple-in-education/